I had recently moved to Bemidji, MN, and one evening after a fairly unsuccessful fishing trip I noticed that the Mayfly's had just hatched. My dock, yard and house were nearly covered. No wonder the fish weren't biting! These bugs serve one purpose, food for fish, birds and anything else near the lake! So I thought, why not make a fishing bait attractant out of what drives fish wild – real, natural food! I give you Billy Rub. 100% all natural fishing bait attractant!