Buy 3 Get 1 Free Plastics
Try something new with our summer plastics sale! Add 4 plastics to your cart and get one of them FREE when you enter code B3GO.
100% Natural Fish Attractants
Handmade scents made only from fresh and real ingredients - because fish don't eat salad!
Protein-Infused Plastics
Scented baits made with real meat and lifelike movement designed to drive fish wild.
New Arrivals
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Silicone Tube Shields 25ct
Regular price $3.99Regular priceUnit price / per -
Zipper Grub
Regular price From $3.99Regular priceUnit price / per
Get More Strikes
No matter what type of bait you're running, using scents is a great way to enhance your odds at getting more strikes. Natural scents also mask the human scent which some feel is the missing link in many applications.
Best Selling Scents
Billy Rub scents are 100% all-natural bait-flavored fish attractants made out of what drives fish wild – real, natural food because fish don't eat salad! Scents include Emerald Shiner, Mayfly, Smelt, Wax Worm, and more. Choose your flavor and land the big ones!
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Emerald Shiner Scented Fish Attractant
Regular price $6.99Regular priceUnit price / per$7.99Sale price $6.99Sold out -
Smelt Scented Fish Attractant
Regular price $6.99Regular priceUnit price / per$7.99Sale price $6.99Sale -
Wax Worm Scented Fish Attractant
Regular price $6.99Regular priceUnit price / per$7.99Sale price $6.99Sale -
Yellow Perch Scented Fish Attractant
Regular price $6.99Regular priceUnit price / per$7.99Sale price $6.99Sale
Popular Baits
Billy Rub baits are infused with real meat - because fish don't eat salad!
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Lil' Devil
Regular price $3.99Regular priceUnit price / per
What our customers are saying...
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David Stans
BillyRub outfished minnows tonight 5:1. I went out tonight only wanting to catch 5-6 crappies for breakfast. Guys at the lake said it was very slow. News to me as I used the Emerald Shiner rub on my little jig and it was as fast as I could cast. Highly recommend this product
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Willie Louis
Started using BillyRub about 2 months ago for trout fishing... this stuff works awesome most definitely increases the catch. I use it on trout dough, feathered spinners and even on my raps. I'm not one to say hey this stuff works. But I do have to say Billy Rub works!!! thanks for a great product.
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Zach Columbo
First time out with billyrub and I was crushing my friends who have been ice fishing a lot longer than me. I’m a nice guy tho let them use it and then we were all getting bit with all different presentations, it really didn’t matter. I am very impressed and Won’t fish without it!
How To Use BillyRub
Ready to Catch More Fish?
Our scents are safe, toxin-free, and made from all natural ingredients that are proven to simply drive fish wild. Chose your flavor and land the big ones!
Don't Want to Order Online?
BillyRub is available in several fine retail stores throughout Minnesota, North Dakota, and Wisconsin.
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THE BEST PROTEIN-INFUSED PLASTICS ON THE MARKET